Cranswick Signs Historic UK Plastics Pact

Cranswick plc, one of the UK’s largest fresh food producers, alongside 41 other businesses and 15 organisations, has joined forces to commit to a unique pledge that will transform the plastic packaging system in the UK, keeping plastic out of our oceans and making unnecessary single use plastic packaging a thing of the past.
As part of The UK Plastics Pact, led by WRAP, Cranswick have committed to hit a series of ambitious targets by 2025:
• Eliminate problematic or unnecessary single-use plastic packaging through redesign, innovation or alternative (re-use) delivery models.
• 100% of plastic packaging to be reusable, recyclable or compostable
• 70% of plastic packaging effectively recycled or composted
• 30% average recycled content across all plastic packaging
Becoming a founding member of The UK Plastics Pact, led by WRAP is the latest sustainability step for Cranswick plc., who earlier this year announced their own sustainability strategy, Second Nature. Second Nature sees Cranswick focus on four key areas – packaging reduction, food waste, energy sourcing & usage as well as community engagement. This builds on Cranswick’s Plastic Pledge, launched in January 2018, in which they announced their commitment, by 2025, to:
1. REDUCE – the weight of their plastic packaging from farm to fork by 50%.
2. RE-USE – all of their internal materials in a closed loop system across their business
3. RECYCLE – ensure that all packaging they use is not only 100% recyclable but easily recyclable supporting circular waste solutions
Cranswick’s Chief Commercial Officer, Jim Brisby says “Following the launch of our sustainability strategy Second Nature earlier this year, we’re delighted to announce our latest plastics commitment as a founding partner The UK Plastics Pact, led by WRAP. We look forward to collaborating with our peers to affect real and long-term change as we take responsibility for and work to overcome the worldwide issue of plastic waste.”
For more information on The UK Plastics Pact, led by WRAP, see