Cranswick Inspire Students through Outreach Programme

Cranswick, Headline Sponsors of the 2017 Freedom Festival, are giving local school children the chance to compete in designing exciting new flavours of sausage that could be served to visitors at this year’s festival. 

Cranswick have also been delivering a school outreach programme to Wolfreton High School, Howden High School, St. Anne’s School and Sixth Form College, Hessle Academy and Cottingham High School. Through a series of workshops, students were asked to consider aspects of marketing, product design, finance and production to help them create a winning sausage brand and flavour. Further highlighting the multitude of career opportunities within the food manufacturing industry, students enjoyed a tour around the business’s Gourmet Sausage production site in Hull.

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Above: Students prepare for a factory tour of Cranswick's Gourmet Sausage site

As Headline Sponsors of Freedom Festival and City Partners to Hull UK City of Culture 2017, Cranswick are continuing to strengthen their relationship with the local community. The food manufacturer, which employs over 4,000 people in Hull, is emphasising the link between culture and food as a platform to engage with local communities.

Miranda Walker, Group HR Director, commented:

‘As one of East Yorkshire’s largest employers, we recognise retaining talent is essential for our future growth as well as the city’s economic prosperity.

‘This project enables us to invest in young talent and inspire teenagers to think about the diverse career prospects available in the food industry, a sector which employs over half a million people in the UK.

‘Our ethos has always been about bringing people together through authentically made, good quality food. We have encouraged students to think creatively about food and how their product brings people together, from the process all the way to the table.’

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Above: students Owen and Jack taste their spaghetti flavoured sausages

The project culminates with an exclusive invite for pupils and their families to celebrate their creativity at this year’s Freedom Festival, where they’ll have the chance to sample the winning sausages.

Jenny Coombes, Executive Director of Freedom Festival Arts Trust, said:

‘We’re delighted to have Cranswick on board as our headline sponsor this year.

‘They’re incredibly creative when it comes to engagement – the sausage design competition is great fun, and has hopefully introduced the young people to the wealth of employment opportunities available in the food manufacturing industry.

‘We’re just looking forward to tasting them now!’

The winning flavours will be announced in the Cranswick tent over the Freedom Festival weekend, September 1 – 3, alongside a series of cooking demonstrations and career workshops to inspire guests. 

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Above: Development chef, Vojtech Polasnky, teaches the art of sausage linking