Cranswick acquire Grove Pet Foods

Cranswick are pleased to announce the acquisition of a new business, Grove Pet Foods Limited.

Grove Pet Foods are based in Lincolnshire and produce a range of dried pet foods, for several leading brands under private label relationships alongside its own brands including Vitalin (natural) and Alpha Feeds (working dog). The business employs over 100 people, and their products are predominantly supplied into the specialist pet stores such as Pets at Home, independent pet stores and they also operate a direct-to-consumer service.

Adam Couch, CEO of Cranswick plc, commented: “The move into pet food is an exciting one as the categories continue to grow and consumers are increasingly looking to premiumise the diet of their pets. We believe we can use the skills and expertise we have developed in creating our fantastic product range and apply that ethos to the pet food category.

“The move also complements our farm to fork integration strategy for poultry and pigs and supports the use of the full carcass, supporting our sustainability strategy to ensure there is no waste in our food systems.

“We would like to welcome the team at Grove Pet Foods to the Cranswick family.”