Second Nature website launch

Today we are celebrating the launch of our new Second Nature website.


 This is a platform for Cranswick to engage in a more balanced discussion on meat consumption and climate change, that includes talking about the carbon benefits that sustainable agricultural and livestock farming can bring. It’s an opportunity for us to engage with the food industry and stakeholders in an honest dialogue about the reputation of meat and its role in the wider context of climate change and consumer trust.


The choice is a simple one for us at Cranswick. We don’t want to be part of the problem – we want to be part of the solution. We want to inspire positive change and lead the way so that others can follow. That’s why we created Second Nature. It’s our climate-ready blueprint for action.”


Follow our journey from setting the vision to inducting all our colleagues into Second Nature, from the factory floor to the boardroom, we all want to play our part. As we continue to grow, you’ll see us fill the pages with our progress and we’d love you to come on the journey with us.


If you have any questions please contact us anytime by emailing us at


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