Our Business Model

A RESPONSIBLE AND SUSTAINABLE APPROACH TO VALUE CREATION 

CRANSWICK IS ONE OF THE LARGEST FOOD PRODUCERS IN THE UK. WE PRODUCE AND SUPPLY PREMIUM FOOD TO UK GROCERY RETAILERS, THE FOOD SERVICE SECTOR AND  OTHER UK AND GLOBAL FOOD PRODUCERS. OUR BUSINESS MODEL IS UNDERPINNED  BY OUR FOUR GUIDING PRINCIPLES OF QUALITY, VALUE, INNOVATION AND PEOPLE.

WHAT WE DO

WE FARM
We own our own pig breeding and rearing operations, and a fully integrated chicken supply chain including a feed mill, hatchery and broiler farms.

WE PRODUCE
From our mill to our four primary processing  and eleven secondary processing facilities we develop innovative, great tasting food products  to the highest standards of food safety whilst prioritising provenance.

WE SUPPLY
We deliver great tasting, high quality food products with integrity to our customers through retail, food service and other channels.

WHAT MAKES US DIFFERENT

VERTICALLY INTEGRATED SUPPLY CHAINS

Supply chain security and integrity is a crucial component of our business model. Owning our own farms gives us full traceability from ‘farm-to-fork’.

WORLD CLASS MANUFACTURING  FACILITIES

Our commitment to ongoing investment over many years is reflected in the quality of our production facilities, which are some of the best invested and most efficient in the UK food sector.

TECHNICAL EXCELLENCE

We have a strong track record of excellence  in food science and food sector technology, supported by rolling programmes of external compliance and audit inspections

INNOVATION

Our dedicated team of development chefs deliver innovative premium meal solutions for today’s  modern consumer.

SKILLED MANAGEMENT & WORKFORCE

We have stable, experienced and talented operational management teams supported by a skilled workforce.

 

HOW WE CREATE VALUE

Our track record of increasing sales and profits generates returns for our stakeholders and for ongoing reinvestment.

FOR OUR EMPLOYEES
Engagement
Training
Development opportunities

FOR OUR INVESTORS
Dividend growth
EPS accretion
Value creation

FOR OUR CUSTOMERS
Value for money Provenance
Choice

FOR OUR COMMUNITIES
Support for local charities Investment in local initiatives Employment

OUR BUSINESS MODEL IS SUPPORTED BY OUR STRATEGIC PILLARS

HIGH QUALITY PRODUCTS
We produce high quality food, safely, in technically and legally compliant facilities.

OPERATING EXCELLENCE
Continued investment ensures that our factories are some of the most efficient food production facilities in the UK.

SALES GROWTH
Our long-term sales growth strategy is to consolidate existing market positions, develop new products and channels, and grow our international operations and customer base. Organic growth initiatives are complemented by targeted acquisitions.

SUSTAINABILITY
We invest heavily to secure our supply chains and provide career opportunities to our employees, and these investments provide confidence that we  
have a long-term sustainable business.