Our Business Model

A RESPONSIBLE AND SUSTAINABLE APPROACH TO VALUE CREATION 

CRANSWICK IS A LEADING UK FOOD PRODUCER WITH REVENUE APPROACHING £1.7 BILLION. WE PRODUCE AND SUPPLY PREMIUM FOOD TO UK GROCERY RETAILERS, THE FOOD SERVICE SECTOR AND OTHER UK AND GLOBAL FOOD PRODUCERS. OUR BUSINESS MODEL IS UNDERPINNED  BY OUR FOUR GUIDING PRINCIPLES OF QUALITY, VALUE, INNOVATION AND PEOPLE.

 

WHAT WE DO

WE FARM We own our own pig breeding and rearing operations, and a fully integrated chicken supply chain including a feed mill, hatchery and broiler farms.

WE PRODUCE From our mill to our four primary processing and twelve secondary processing facilities we develop innovative, great tasting food products  to the highest standards of food safety whilst prioritising provenance.

WE SUPPLY We deliver great tasting, high quality food products with integrity to our customers through retail, food service and other channels.

 

OUR RESOURCES

PEOPLE It's our people who make Cranswick successful. We have stable, experienced and talented operational management teams supported by a highly skilled workforce.

NATURAL RESOURCES During FY20 we invested £36.1 million in our farming operations to expand the pig herd and chicken flock and to support the future growth of the business.

OPERATING NETWORK The Group’s production facilities are some of the best invested and most efficient in the UK food sector.

 

OUR GUIDING PRINCIPLES

Our guiding principles set out the values that unite and inspire our people to deliver our purpose.

QUALITY

We are passionate about making great tasting food and we want to be recognised for the high quality of our products. Our aim is to keep the heritage and integrity of our food by using authentic, artisan methods wherever possible to create premium quality products.

VALUE

We recognise the importance of investing in our agricultural operations and in our operating facilities so we can continue to offer innovative, high quality, great value food to our customers from some of the most efficient food production facilities in the UK.

INNOVATION

We have dedicated teams researching consumer trends and food innovation opportunities. We are constantly designing tasty new recipes and culinary ideas, allowing us to deliver creative food concepts that are healthy and convenient for today’s modern consumer.

PEOPLE

We know it’s our passionate and dedicated colleagues who drive our business. We create a supportive but entrepreneurial environment which aims to give individuals the opportunity to thrive and ensures the business continues to grow.

 

OUR STRATEGIC PILLARS UNDERPIN OUR STRATEGY FOR LONG-TERM GROWTH

HIGH QUALITY PRODUCTS
We focus on premium quality products, innovation, technical integrity, food safety and animal welfare. Provenance is a key priority and we care greatly about where ingredients come from. We create great tasting food that sets us apart from our competitors from our vertically integrated processing facilities.

OPERATING EXCELLENCE
Record capital investment shows our desire to produce food from the most well-invested facilities which helps us deliver our strategy and purpose. This also drives a competitive advantage over a generally under invested infrastructure in the UK food industry. The Group demonstrates technical excellence through compliance with the highest food standards and through excellent external audit scores.

SUSTAINABILITY
Our vision is to become the most sustainable meat business in the world. As an industry leader, Cranswick embraces many opportunities to make a difference and business decisions are made with a clear focus on our commitment to both environmental and social responsibility. Our Second Nature sustainability initiative launched many projects that have delivered significant progress against our objectives.

 

LONG-TERM GROWTH STRATEGY

CONSOLIDATION
Driving the core: We are committed to growing revenue from our core pork products by consolidating existing market positions. Investment in our infrastructure supports future growth.

DIVERSIFICATION
Expanding our offer: As part of our long-term growth strategy we continue to expand our product range by diversifying and innovating. We aim to enter new markets and channels in our core UK market.

INTERNATIONAL
Developing new opportunities: We aim to grow our international operations and customer base. We continue to develop our export business to maximise the value of our products.

 

HOW WE CREATE VALUE

OUR PEOPLE
Training
Development
Mentoring

CUSTOMERS AND CONSUMERS
Quality
Provenance
Choice

PRODUCERS AND SUPPLIERS
Assurance
Traceability
Compliance

SHAREHOLDERS
Dividend growth
EPS Accretion
Value Creation

COMMUNITIES
Support
Engagement
Employment

NGOs
Policy Shaping
Awareness
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