Our Business Model
A RESPONSIBLE AND SUSTAINABLE APPROACH TO VALUE CREATION
CRANSWICK IS A LEADING UK FOOD PRODUCER WITH REVENUE APPROACHING £1.9 BILLION. WE PRODUCE AND SUPPLY PREMIUM FOOD TO UK GROCERY RETAILERS, THE FOOD SERVICE SECTOR AND OTHER UK AND GLOBAL FOOD PRODUCERS. OUR BUSINESS MODEL IS UNDERPINNED BY OUR FOUR GUIDING PRINCIPLES OF QUALITY, VALUE, INNOVATION AND PEOPLE.
WHAT WE DO
WE FARM We have significant control over our pork supply chain through ownership of our pig breeding and rearing activities. Our fresh chicken operation is fully integrated including feed mills, hatchery and broiler farms.
WE PRODUCE We produce a range of high quality, predominantly fresh food including fresh pork, poultry, convenience and gourmet products. We focus on premium products, technical integrity and the highest standards of animal welfare. Through our four primary processing and twelve added-value processing facilities we develop innovative, great tasting food products to the highest standards of food safety whilst prioritising traceability.
WE SUPPLY We supply most of the UK grocery retailers and have a strong presence in the ‘food-to-go’ sector and other food service outlets, as well as a substantial export business.
PEOPLE It's our people who make Cranswick successful. Their passion, expertise and dedication helps to differentiate our offering. We have experienced and talented operational management teams supported by a highly skilled and committed workforce.
NATURAL RESOURCES During FY21 we have invested a further £12.7 million in our agricultural supply chain to increase herd and flock sizes, support the future growth of the business and improve animal welfare to further cement our ‘Tier One’ status in the global Business Benchmark on Farm Animal Welfare.
OPERATING NETWORK The Group’s production facilities are some of the most efficient in the UK food sector. We continue to ramp up investment to increase capacity, add new capabilities and drive ever greater operating efficiencies.
OUR GUIDING PRINCIPLES
Our guiding principles set out the values that unite and inspire our people to deliver our purpose.
We are passionate about making great tasting food and we want to be recognised for the high quality of our products. Our aim is to keep the heritage and integrity of our food by using authentic, artisan methods wherever possible to create premium quality products.
We recognise the importance of investing in our agricultural operations and in our operating facilities so we can continue to offer innovative, high quality, great value food to our customers from some of the most efficient food production facilities in the UK.
Our specialist, dedicated teams research consumer trends and food innovation opportunities to help develop new recipes and culinary ideas. We pride ourselves on delivering creative food concepts that are both healthy and convenient for today’s consumer.
We know it’s our passionate and dedicated colleagues who drive our business. Our supportive and enterprising culture helps them develop and thrive while ensuring the business continues to grow.
OUR STRATEGIC PILLARS UNDERPIN OUR STRATEGY FOR LONG-TERM GROWTH
HIGH QUALITY PRODUCTS
We focus on premium quality products, innovation, technical integrity, food safety and animal welfare. Food provenance is a key priority and we care greatly about supply chain transparency and where ingredients come from. This is reflected by our vertically integrated processing facilities.
Ongoing capital investment delivers class-leading, highly efficient production facilities which helps us deliver our strategy and purpose. The Group demonstrates technical excellence through compliance with the highest food standards and through excellent external audit scores.
Our vision is to become the world’s most sustainable meat business. As an industry leader, we embrace many opportunities to make a difference and business decisions are made with a clear focus on our commitment to both environmental and social responsibility. We have launched many projects under our Second Nature sustainability strategy and have made meaningful progress against our objectives.
LONG-TERM GROWTH STRATEGY
Driving the core: We are committed to growing revenue from our core pork products by consolidating existing market positions. Investment in our infrastructure supports future growth.
Expanding our offer: As part of our long-term growth strategy we continue to expand our product range by diversifying and innovating. We aim to enter new markets and channels in our core UK market.
Developing new opportunities: We aim to grow our international operations and customer base. We continue to develop our export business to maximise the value of our products.
HOW WE CREATE VALUE
CUSTOMERS AND CONSUMERS
PRODUCERS AND SUPPLIERS