Our Business Model
A RESPONSIBLE AND SUSTAINABLE APPROACH TO VALUE CREATION
CRANSWICK IS ONE OF THE LARGEST FOOD PRODUCERS IN THE UK. WE PRODUCE AND SUPPLY PREMIUM FOOD TO UK GROCERY RETAILERS, THE FOOD SERVICE SECTOR AND OTHER UK AND GLOBAL FOOD PRODUCERS. OUR BUSINESS MODEL IS UNDERPINNED BY OUR FOUR GUIDING PRINCIPLES OF QUALITY, VALUE, INNOVATION AND PEOPLE.
WHAT WE DO
We own our own pig breeding and rearing operations, and a fully integrated chicken supply chain including a feed mill, hatchery and broiler farms.
From our mill to our four primary processing and eleven secondary processing facilities we develop innovative, great tasting food products to the highest standards of food safety whilst prioritising provenance.
We deliver great tasting, high quality food products with integrity to our customers through retail, food service and other channels.
WHAT MAKES US DIFFERENT
VERTICALLY INTEGRATED SUPPLY CHAINS
Supply chain security and integrity is a crucial component of our business model. Owning our own farms gives us full traceability from ‘farm-to-fork’.
WORLD CLASS MANUFACTURING FACILITIES
Our commitment to ongoing investment over many years is reflected in the quality of our production facilities, which are some of the best invested and most efficient in the UK food sector.
We have a strong track record of excellence in food science and food sector technology, supported by rolling programmes of external compliance and audit inspections
Our dedicated team of development chefs deliver innovative premium meal solutions for today’s modern consumer.
SKILLED MANAGEMENT & WORKFORCE
We have stable, experienced and talented operational management teams supported by a skilled workforce.
HOW WE CREATE VALUE
Our track record of increasing sales and profits generates returns for our stakeholders and for ongoing reinvestment.
FOR OUR EMPLOYEES
FOR OUR INVESTORS
FOR OUR CUSTOMERS
Value for money Provenance
FOR OUR COMMUNITIES
Support for local charities Investment in local initiatives Employment
OUR BUSINESS MODEL IS SUPPORTED BY OUR STRATEGIC PILLARS
HIGH QUALITY PRODUCTS
We produce high quality food, safely, in technically and legally compliant facilities.
Continued investment ensures that our factories are some of the most efficient food production facilities in the UK.
Our long-term sales growth strategy is to consolidate existing market positions, develop new products and channels, and grow our international operations and customer base. Organic growth initiatives are complemented by targeted acquisitions.
We invest heavily to secure our supply chains and provide career opportunities to our employees, and these investments provide confidence that we
have a long-term sustainable business.