We’re passionate about sustainability. From reducing the plastic that we use, to engaging with the communities we work in, we want all parts of our business to operate in a responsible and forward looking way.  Sustainability must be ingrained in everything we do. An intrinsic part of the day job. That’s why we call it Second Nature.

This group sustainability strategy, Second Nature, seeks to address key issues across the life cycle of our products by integrating sustainability as second nature to what we do, how we work and why we do it.


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Second Nature will involve major environmental and community pledges. Our commitments to date include:

Courtauld 2025

We were one of the first meat manufacturers to sign up to Courtauld, a voluntary commitment to reduce the resources required to produce food in the UK by 20% by 2025, as well as reducing food waste by 20% by 2025.  This will see us focus on reducing energy consumption, water usage, packaging materials and waste across the lifecycle of our products. Read more

Champions 12.3

We have signed up our commitment to Champions 12.3 under the United Nation’s Sustainable Development Goal 12 - to ensure sustainable consumption and production patterns - committed to cutting food waste by 50% by 2030.

Cranswick 2025 Plastic Pledge

We have made a commitment to reduce, reuse and recycle; reduce plastic use by 50%, reuse all internal plastic materials and ensure all packaging is 100% recyclable by 2025. Together with our industry peers, packaging providers and recycling reprocessors we intend to lobby the Government to implement a cohesive national recycling infrastructure to achieve this. Read more

UK Plastic Pact

We are pleased to be one of the first signatories of the UK Plastics Pact, led by WRAP and launched in April 2018.  The commitments build on those already outlined in the Cranswick Plastic Pledge.  Specifically, we have agreed to the following ambitious targets, to be delivered by 2025.

• Eliminate problematic or unnecessary single-use plastic packaging through redesign, innovation or alternative (re-use) delivery models.

• 100% of plastic packaging to be reusable, recyclable or compostable

• 70% of plastic packaging effectively recycled or composted

• 30% average recycled content across all plastic packaging

100% Renewable Grid Electricity 

We are tackling our carbon footprint head on and will use 100% renewable grid electricity across the group from 1st March 2018, in addition to reducing our electricity consumption across the business.


Second Nature marks the start of our journey to ensure sustainability is embedded in our culture from farm to fork. Follow our journey at