We acquired Grove Pet Foods in 2022, strengthening our farm-to-fork integration.

Established over 50 years ago, Lincolnshire based Grove Pet Foods produces specialist high quality pet food and supplies a number of leading brands including own brands Vitalin and Alpha Feeds. Find out more below.

ALPHA: THE FOOD OF CHAMPIONS

Discover our range of high quality dry dog food, specially formulated by top nutritionists to suit the needs of working dogs. Proper food, for proper dogs.

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Vitalin: the natural choice

With over 70 years expertise in dog nutrition we create delicious, balanced foods for your dog using only the best meat and vegetables from our trusted, local suppliers.

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