Cranswick Celebrates Achieving BBFAW Tier One Ranking for Third Consecutive Year
Cranswick has been awarded the highest performance ranking of Tier One in the global Business Benchmark on Farm Animal Welfare (BBFAW) for the third consecutive year, cementing its position as a global leader in the sector.
Backed by Compassion in World Farming and World Animal Protection, the award recognises Cranswick as the only food manufacturer to achieve Tier One “leadership” ranking for the third consecutive year. Other companies which were awarded the highest ranking for animal welfare included Co-op Group (Switzerland), Marks & Spencer, Noble Foods and Waitrose.
Animal welfare is extremely important to Cranswick and its stakeholders, which all recognise the benefits of investing in welfare standards. By achieving the Tier One ranking for the third year in a row, Cranswick is showcasing its continued commitment to animal welfare and sustainable meat production.
The BBFAW Tier One ranking is a major endorsement of Cranswick’s sustainability drive and will further build trust with consumers and underpin the Group’s ongoing commitment to full transparency.
Growing consumer awareness of and concerns over food-related issues including animal welfare and supply chain integrity are set to disrupt the food industry according to Cranswick’s Radical Transparency report published last year. To receive a copy of the report please email firstname.lastname@example.org
Adam Couch, Chief Executive of Cranswick plc, said “We are delighted to be awarded the Tier One ranking from BBFAW for a third consecutive year – a testament to our long term commitment to this issue. Farm animal welfare is a cause that is close to our and our customers’ hearts and therefore we have made it a priority for our business with an unstinting focus on driving up standards. Being recognised as a global leader in animal welfare is a tribute to the ongoing commitment and dedication of our technical and agricultural teams.”
Now in its seventh year, the Benchmark looks at opportunities, risks, management and reporting on farm animal welfare. The BBFAW said, “Cranswick’s continued and steadfast commitment to animal welfare across its multitude of sites, supply chain and general operations is a great example of what animal welfare standards are achievable for producers and suppliers not only in the UK, but globally.”