Cranswick is the only meat processor to have achieved Tier 1 status in the global Business Benchmark on Farm Animal Welfare (BBFAW), proudly retaining this position for what is now the fifth consecutive year.
There are only four companies in Tier One; Cranswick, M&S, Noble Foods and Waitrose out of a list of 150 businesses benchmarked. The report confirms those companies appearing in Tier 1 as the global leaders on farm animal welfare.
Adam Couch, CEO of Cranswick plc, said: “We are extremely proud to have received this accolade for the fifth year running. It is a huge result for all involved. Animal welfare is of paramount importance to us and we continue to strengthen our industry leading position in this important area.
“We are increasing the meat sourced through our own farms, enabling us to have a greater level of control over the wellbeing of our animals. We continue to work closely with our suppliers to ensure that the raw materials and ingredients for our products are ethically sourced through tight and transparent supply chains. Animal welfare is intrinsic to meat integrity and we take our responsibilities in this area very seriously.”
The report praised Cranswick for demonstrating a strong commitment to animal welfare across its own operations and throughout its supply chain in the UK and globally. The findings also highlighted the clearly defined processes they have in place for managing the implementation of their animal welfare policy internally and throughout their supply chain.
Sustainability has become an expectation for consumers and Cranswick’s Second Nature sustainability strategy sets out ambitious commitments, underpinned by their unique integrated supply chain model. They continue to invest heavily in this to offer full traceability from farm-to-fork, and insist on high standards pertaining to ethics and animal welfare across their pig and poultry operations.
More information about the BBFAW and the full report can be viewed here www.bbfaw.com