Customer Marketing Manager

Cranswick Continental Foods, Bury

Cranswick Continental Foods aims to help UK consumers discover & enjoy the tastes of the continent.  We work with European producer partners to bring their specialities to the UK market.  Through relationships built on trust we work with them to adhere to the technical standards required by UK customers and to develop products that will appeal to the UK palate.  Once sourced we bring these great tasting products to the UK.  Here, we slice charcuterie – both fermented and cooked, marinate olives and antipasti as well as combine products together to provide convenient sharing solutions.  Our capabilities also extend into British Charcuterie production under our Woodall’s brand.

With successive year on year of growth we have a comprehensive strategy in place to continue to expand and we recently moved to a £28m purpose built site in Bury to allow us to deliver our growth aspirations.  

Summary of Role:

To drive profitable sales growth through strategic category planning & innovation, insight and consumer understanding

Main duties include:

  • To talk with authority about the markets we operate in – size, dynamics, consumer & behaviour
  • Evolve our understanding of the consumer through qualitative & quantitative research
  • Monitor and track performance (Panel and EPOS data sources)
  • Identify opportunities for growth through data & insight driven category strategies
  • Work closely with NPD to develop market leading, consumer driven innovation
  • Develop profitable promotional strategies
  • Complete post implementation reviews on innovation, range changes and seasonal periods
  • Recommend tactical quick wins to the sales team (ranging / promotions etc)
  • Present category opportunities in a compelling way

Candidate requirements

  • Educated to degree level as a minimum
  • At least 3 years working in a leading category role
  • Strong analytical skills (competent use of at least Kantar and one other data source)
  • Creative thinking
  • Proven track record of developing full category strategies and of identifying and implementing category opportunities
  • Ability to demonstrate establishing and maintaining good customer relationships
  • Enthusiasm and passion for the food industry

A full job description is available upon request

Salary to be discussed at interview stage

If you are an internal applicant, please ensure you have made your line manager aware before applying.

To apply, please submit your covering letter and CV to:; closing date: 29th June 2018